OFFICIAL STG LIVE EVENT 
IN PARTNERSHIP WITH AVCO ROOFING

ROOF WARRIOR 
LIVE TRAINING 2022

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THE #1 DOOR KNOCKING SALES TRAINING TO GROW YOUR ROOFING BUSINESS

JUNE 13 - 17 2022 TYLER, TX 

**ONLY 130 SPOTS AVAILABLE**

FEATURED SPEAKERS:

HEATH 
HICKS

OWNER
AVCO ROOFING

RONNIE 
LOLLAR

COO
AVCO ROOFING

AVCO ROOFING
SALES TEAM

From the desk of Ryan Groth
March 29th, 2022

Dear Roofing Business Owner,

You're reading a personal invite from me to be one of just 130 D2D roofing sales professionals to attend the 5th Annual Roof Warrior Spring Training Event - where you'll get your team ramped up by AVCO Roofing, a $30M+ "unashamed door-knocking company".

If your team is underperforming, you're suffering from high sales rep turnover, struggling to ramp up new reps…

Or...

If you want to take your door-to-door team from average to amazing...

Read below for the full scoop.

Let's get started!

- RG

Here's what you'll get when you and your team attend the #1 D2D sales training in the industry...

MINDSET

Set you and your team up for success in D2D sales.

  • Get in the right mindset for door to door sales and high level sales mindset training. Practice live door knocking role plays and learn from the experts at a $30M per year roofing company.

sales leader training

Lead your team to victory!

  • Build meaningful crew relationships and get your team fired up! Get valuable insights for goal setting, accountability, and create a winning culture through your company's core values.

SALES PROCESS

Learn D2D from the experts who run a $30M annual roofing business.

  • Master your pitch with breakout groups where you'll receive 1-1 training. Learn how to overcome objections with our panel of experts. Compete for the opportunity to win $500 for best pitch!

TECH STACK

Optimize your sales process with cutting edge tools of the trade.

  • Discover the best in class tools for your company's tech stack and how to use them most effectively so that you maximize revenue in your sales pipeline.

BEST PRACTICES

Increase your close rate and deal size.

  • Optimize your inspections to increase your revenue per sale through upsells and insurance claim supplementing. 

    SCHEDULE

    DAY 01

    MONDAY

    ROOF WARRIOR

    1:00 - 1:30 Intro - Heath Hicks and Ronnie Lollar

    1:30 - 2:30 Keys To Avco's Success - Heath Hicks

    2:30 - 3:30 Technology - What To Use and How To Use It

    3:00 - 4:00 Know What You Are Selling To Sell Well - Roofing Basics

    4:00 - 4:15 Break

    4:15 - 5:00 Canvassing 101 - How, Why, Where

    5:00 - 6:00 Door Knocking Role Play

    SCHEDULE

    DAY 02

    TUESDAY

    ROOF WARRIOR

    8:00 - 8:30 How to Use Technology To Crush It At Door Knocking

    8:30 - 9:30 Create a Winning Culture - A Study Of AVCO's Core Values

    9:30 - 10:15 Building The Sales Mindset

    10:15 - 10:30 Break

    10:30 - 11:00 Canvassing 202 - The 3 Best Pitches

    12:00 - 1:00 Lunch

    1:00 - 2:30 Inspect to Connect

    2:30 - 3:30 Door Knocking Roleplay

    3:30 - 4:00 Tech Stack Practice

    4:00 - 5:00 Authenticity in Sales

    SCHEDULE

    DAY 03

    WEDNESDAY

    ROOF WARRIOR

    8:00 - 8:30 Building Meaningful Crew Relationships

    8:30 - 9:30 Finding Your Why

    9:30 - 11:00 Connect to Close

    11:00 - 11:15 Break

    11:15 - 12:00 Presentation Practice

    12:00 - 1:00 Lunch

    1:00 - 2:00 Crafting The Modern Sales Experience

    2:00 - 3:00 Final Build Contract

    3:00 - 4:00 The 1 Step Close

    4:00 - 4:30 Don't Be a D*ck - How To Work With Adjusters

    4:30 - 5:00 Table Meeting Roleplay

    SCHEDULE

    DAY 04

    THURSDAY

    ROOF WARRIOR

    8:00 - 8:30 How To Get Into Solar

    8:30 - 9:45 The 4 #1 Rules in Sales

    9:45 - 10:45 Inspect To Connect Role play

    10:45 - 11:00 Break

    11:00 - 12:00 The 2 Step Close

    12:00 - 1:00 Lunch

    1:00 - 1:30 How To Use Your Personal Brand To Sell On Social Media

    1:30 - 2:45 Objection Panel

    2:45 - 3:00 Break

    3:00 - 3:30 Tech Stack Practice

    4:00 - 4:30 Don't Be a D*ck - How To Work With Adjusters

    3:30 - DARK Door Knocking Competition

    SCHEDULE

    DAY 05

    FRIDAY

    ROOF WARRIOR

    8:00 - 9:00 Goal Setting & KPI Tracking

    9:00 - 10:00 The 2 Step Close Practice

    10:00 - 10:30 TBD

    10:30 - 11:30 Scheduling Efficiency and Time Management

    11:30 - 12:00 30 for 30 Roll Out/ Send Off

    ROOF WARRIOR SPRING TRAINING

    •  When: May 2nd - 6th & June 13th - 17th 2022
    • Where: Avco Roofing 2850 South SW Loop 323, Tyler, TX 75701
    • Wear: Business Casual
    • Why: To train your sales team for the busy season.
    • Who: Owners, sales leaders, reps, and anyone who wants to improve their sales skills.
    • ​What: Door knocking, mindset, and sales training. 

    so just to recap, here's what you'll get when you sign up for Roof Warrior Spring Training Event Today

    ✅ First, we’ll focus on the essentials of a roofing system and inspect a real-life roof, so your reps know the exact deficiencies to look for… (Value $1532)
     
    Second, we’ll cover mindset and go through roleplays, so your team feels like heroes and forgets what the word “quit” even means. (Value $1500)

    ✅ Then, we’ll dive into the exact sales process AVCO - a $30M+ D2D roofing company - uses PLUS you'll master your pitch with 1-1 training. ($1999)

    ✅ You’ll also discover the best in class tools for your company's tech stack and how to use them most effectively so you maximize revenue in your sales pipeline ($997)

    And finally, we will wrap it all up by learning to increase your revenue per sale through upsells ($1002)

    That's a TOTAL VALUE of over $7030…
    But here's the catch...

    While $7030 would be a steal for a 5-day in-person door-knocking training… that’s not what we’re charging.

    But let’s imagine for a second we charged $7030…

    Would having your team trained by the industry’s top sales training company AND a $30M+ roofing company be worth $7030?

    Would increasing your average deal size by ~$300+ with upsells and supplementing be worth $7030???

    Would having a team that brings in $10,000 - $20,000 a day in sales be worth $7030?

    The answer is "of course it would.

    Which means it's not a cost, but an investment in you and your team that will quickly compound...

    ...just like it has for our other residential roofing warriors:

    Pride Roofing 

    $0 - $4.3 + Million of residential insurance sales...

    AIC Roofing

    $3 - $7.5 + Million of residential retail sales 

    Code Red Roofing

    $3 - $11.5 + Million of controlled growth over 5 years.

    Now you might be thinking whether the training will work for you as well…

    Or, maybe the event location seems too far away and you don’t want to travel…

    Or maybe you’re worried about the travel restrictions…

    Well, for one there are no travel restrictions or mandatory quarantine requirements for travelers entering Texas…

    And for two - you have to realize that the success stories I’ve just shared with you (and the 550+ I didn't)…

    Came from people just like you - the only difference is - they overcame self-doubt and took action…

    For three...

    We’re charging way less than you may think…

    Even though in-person sales training at this level costs around $5,000 - $15,000 in most cases…

    And even though you could recoup that in less than a month purely from the extra sales and increased deal sizes...

    This isn't $15,000.

    And it's not $5,000...

    Not even half of that...

    Because you’ll be joining a training where AVCO will train their own reps too…

    And since they would be doing this anyways…

    … we can afford to offer this 5-day training for just $399/day.

    At this point, you have two choices.

    You can choose to do nothing.

    If you do nothing with this information, what will you get?

    Nothing.

    And if you’re satisfied with where your door-knocking team is at - that’s cool too…

    But I guess you’re still reading because you want to go to the next level…

    You want to increase your average deal size by ~$300...

    You want those $10,000 - $20,000 days...

    And you want a $30M+ company to ramp up your D2D sales team...

    So, now is the time to choose to take a leap of faith and change your business forever...

    The storm season is right around the corner…

    Let’s make it the most profitable storm season you’ve ever had!

    Thanks for taking the time to check out this invitation. 

    Click the RSVP button below and secure your spot while tickets are still available. 

    See you there,

    Ryan

    ROOF WARRIOR SPRING TRAINING

    • ​LODGING: Hotel Block Rates TBA
    • ​TRAINING: We will help you and your sales team level up and prepare for the busy season.
    • ​IN CLOSING: We're thrilled to host and share this event with you!
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