The Only 100% Done For You In-Person D2D Sales Training for Roofing Contractors Created By A $30M+ Roofing Company…

Introducing...

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(Results Guaranteed Even If They Have Zero Sales Or Roofing Experience)*
*Read this to learn how we can guarantee you’ll 10X your ROI on tickets in 30 days, stop the ‘’feast and famine’’ cycle, and make your pipeline bursts at the seams - without having to train your D2D team yourself.
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Heath Hicks
CEO Avco Roofing
Founder Catch-All
Ronnie Lollar
COO Avco Roofing
Joe Manzella
STG Coach
Devin Oaks
How to Get into Solar 
Solar Mastermind
Ryan Groth
The 21 Core Competencies of a High Performing Salesperson
CEO of STG
Jay Bradley
Know your prospect’s Personality Colors at the Door
Roof Nuts
Sebastian Jimenez
Modern Day Sales Coaching
CEO of RillaVoice  
Ryan Shantz
CEO Sumo Quote
Sean Winkle
Cornerstone Construction
Cole Taylor
Founder
The Starting Line
Coach JC
Founder
Win All Day
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Cross Timbers Winery
805 N Main St
Grapevine, TX 76051

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2/21:
  • Owner only morning working session
  • (4-6 hours of training and role playing)
  • Afternoon Keynote: Sebastian Jimenez Bienen, Rilla Voice
2/22:
  • Sales Leader only morning working session
  • Lunch: Jay Bradley, Know your prospect’s Personality Colors at the Door
  • Afternoon Keynote: Ryan Groth, CEO
2/23:
  • Afternoon Keynote: Devin Oakes, Solar Mastermind
2/24:
Food Drive D2D Competition in the field
  • Training
  • Speaker Sessions
  • ​Owner Mastermind Sessions
  • ​Sales Mastermind Sessions
  • ​Role Playing
  • ​Vendor Demos
  • ​Food Drive D2D Competition in the Field
  • ​Networking
Practicing Your Pitch at the Door
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From:
 
The desk of Heath Hicks,
Founder Of AVCO ROOFING
A $30M+ Roofing Company

Dear growth-minded roofer,

Are D2D sales burning you out and pulling you away from the rest of your business…

…while you struggle to transform yourself or your door knocking team into high-performing closers?

Then today I’d like to share how I used D2D sales to build a $30M+ roofing empire with 5 locations… and most importantly:
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See, there’s a wrong way and a right way to door knock…

And if you follow our recession-proof D2D framework - it’s nearly impossible not to see amazing results, no matter the state of the economy or season…

In fact, it’ll be a “lifeboat” for many roofers during turbulent economic times...

On the other hand, here are some signs that you’re doing door-to-door sales wrong… and most likely will keep struggling…
  • “Green” D2D hires waste your time and disappear after just 2 weeks of barely trying because you don’t have a standardized and predictable sales system in place…
  • Your reps struggle to self-generate leads - instead, they sit back and wait for SEO, paid ads, Angie’s list, and shared lead sources to do the heavy lifting for them.
  • Your close rates are low so you or your team has to knock on way too many doors to generate significant sales numbers… so doorknocking almost feels like a waste of time.
  • You spend too much time on ride-along training and door-knocking alongside your reps - so you’re chained to day-to-day sales ops and are "on call’’ around the clock…
  • ​You’re constantly worried about where the next job will come from, because you don’t have a disciplined sales team
  • You struggle to generate qualified leads and keep attracting tire kickers and "think it overs’’…
  • You’re stuck in feast and famine cycles - you can close sales only when a big storm comes or when the economy is good - as soon as the market conditions get rougher your numbers nosedive. 
If any of this resonates, I am about to reveal how we can fix each of these problems for you in just 4 days…

… even if you’re overwhelmed and feel like you hate D2D sales right now.

See, I’ve got good news for you…
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  • without hand-holding,
  • without skipping steps,
  • without going after prospects you don’t even want, 
  • ​without competing on price,
  • And without burning (& bumming) you and your team out… 

And it doesn’t require you to waste months or even years on training…

In fact, there’s no work involved on your part and all it takes is 4 days… 

Now… I know that seems like a bold claim…

Especially if you or your team have tried to get good at door-to-door sales before.

It takes 6 months to a year of ridealong training, right?

Well, not for our top-tier doorknockers and elite roofers whose teams we’ve trained at our boot camps.
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For example Josh, one of our ‘’green’’ hires signed 18 contracts in 30 days - without any prior sales or roofing experience!
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My name is Heath Hicks and I am the founder of AVCO Roofing - today, a $30M+ company…

However, 7 years before I started running AVCO, I was just a regular D2D sales rep.

I’d knock on doors and observe what worked…

And after trying out various sales scripts, doorknocking protocols, and so on - I came to a conclusion…

They barely make a difference.

So I worked hard for 7 long years in roofing sales to get good through hands on experience and develop my own approach…

Heath Hicks

The only problem is - you don’t have 7 years to get good at sales - you’ve got to get good RIGHT NOW… 

And so did my new sales reps when I took over AVCO Roofing…

For this reason I compressed my knowledge in a sales system that I call "Roof Warrior Blueprint”

And it paid off.

After training a handful of reps with NO prior sales or roofing experience my business took off.

Now my “Roof Warrior Blueprint’’ makes me more money than I could spend in a lifetime…

And more importantly - it gives jobs to hundreds of people - while allowing me to

✔️travel the world (I’ve been to 50+ countries)…

✔️ take care of my family and friends…

✔️and lead a generally stress-free life....
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“The training changed the trajectory of our company - we learned to doorknock to fill a sales funnel, and how to service our customers in the best way possible!”
- Nathan Scnefke
Co Founder - Tejas RoofWorks
- Nathan Scnefke
Co Founder - Tejas RoofWorks
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We typically do the 1-step close: knock on the door and do the inspection right there and then. But the AVCO team has run the data over the past 7 years and found out how much higher the closing ratio is when you set the inspection on a second day and you make it a priority for the customer. That’s going to be a total game-changer for us, where we’re really going to see people move the needle.”
- Matthew Janes
Vice President of K-Post Roofing
- Matthew Janes
Vice President of K-Post Roofing
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There is so much that we get to take back. We’ve already been hounding the owners. We need to get everybody trained and get going because this is going to massively increase our revenue and closing rate.”
- Brook Hamond
DT Roofing
- Brook Hamond
DT Roofing

And While It Took Me 7 Years In “Hell” To Develop “The Roof Warrior Blueprint’’ - It Will Take Just 4-Days For You To Profit From It…

Did you know the average D2D sales rep gets 3 hours of roofing training?

Chances are you or your team have never been formally trained as well.

And if you haven’t noticed…

That’s a one-way street to being miserable, overwhelmed and burned out..

I know because I started door knocking back in 2008 and I had to figure D2D game out on my own…

At first, it was soul-sucking…

I would go through a rejection after rejection after rejection…

I would doubt myself… and to make matters worse - whenever I didn’t close sales - my friends and family would doubt me and my choices as well.
“Why don’t you get a real job?”

Yikes. That question still haunts me.

After all, my income was unpredictable - and the only luxury I could afford was to keep knocking on doors…

No vacations, no nice cars, and no safety for me and my family.

The lack of a sales process made my life a living hell.

But luckily there was one thing I loved:

Working with the customers.

And as I got better at understanding what my customers actually needed (hint: it’s not just a new roof or a repair)...
I got more leads, more sales, and more referrals…

I got busier and busier, and my wallet got thicker and thicker…

Sure, I made a lot of mistakes - but eventually, I created my own system.

At first, it was all in my head.

Eventually, it involved pen and paper…

I even printed out 8x11 sheets and scotch-taped them all over the wall, so I could track my progress in any given neighborhood…
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Unfortunately, it was a disaster 
- until the “Roof Warrior Blueprint’’ saved me once again.

The employees weren’t super pumped that I bought the company.

People were stealing inventory…

Everyone quit.

Oh… and before they did - they even tried to beat me up…

“Good times”.
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So - I hired 7 of my closest friends - regular guys with no prior experience in either roofing or sales…

And I showed them my system - and I prayed it would work for them just as well as it did for me…

And it did.

We closed $5M that year…

(In Tyler, TX which is a very small city)
  • We then did $10M in sales the next year with 11 salespeople…
  • Year three - $20M with 20 salespeople
  • Year four - $25M with 30 salespeople
  • Year five - $31M with 65 salespeople!!!
A lot of systems broke in the process, but eventually, after 7 years of being a salesperson and 6 years of being a business owner, I’ve perfected “The Roof Warrior Blueprint’’…
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  • Generate Revenue Quickly And Predictably (Within The First Month)…
  • Are Self-Driven And Don’t Require Constant Hand-Holding Or Infinite Ridealong Sessions
  • Beat Industry Close Rates - Meaning They Can Get 2X More Jobs Than Average With Every Door Knocked
  • ​Self-generate Leads ON DEMAND, So Even If Your Marketing Stops Working Your Pipeline Is Slways Full…
  • ​Dominate ANY Market (This Claim Is Proven By The Fact That We Now Operate Out Of 5 Different Locations)
And the best thing is - it’s completely replicable. Not only does this system work for us, but other roofers as well - no matter their experience, background or the size of their brand…
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This system is not taught through a seminar, a book, or an SOP template package…

Because I could give you all the scripts etc. and while they work for me they might not work for you.

In spite of what anyone claims - it’s impossible to ‘’templatize’’ the energy, the body language and other nuances that can make or break the sale…

There are no ''shortcuts'''.

You NEED practice.

This means that the only real way to get results is through hands-on training and repetition...

And, until now, hands-on training that produces results was EXPENSIVE and TIME CONSUMING… You had to either:

  • HIRE A SUPER-EXPENSIVE SALES CONSULTANT (COSTS AROUND $15K - $75K)…
  • HIRE A FULL-TIME SALES LEADER (SALARY $75K/YR+)…
  • SPEND YEARS TRYING TO FIGURE IT OUT BY YOURSELF (TOOK ME MORE THAN $200K + 7 YEARS)…
So we did what no other roofing company has done (at least no-one with $30M+ in yearly sales)…

And started training other roofing sales teams on “The Roof Warrior Blueprint”…

The very same training that allows OUR door-to-door hires to start generate leads, sales and referrals in less than 30 days...

And eventually to become $2M - $5M a year closers.

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JUSTIN SHERWOOD
DT ROOFING
MATTHEW JAYNES
KPOST ROOFING
NATHAN SCHNEFKE
TEJAS ROOFWORKS
JARED JOHNSON
AVCO ROOFING
NATHAN & JARED
TEJAS ROOFWORKS
CHRIS MURPHY
MBA ROOFING
BROOK HAMMOND
DT ROOFING
TANNER THOMPSON
KPOST ROOFING
JARED JIMENEZ
TEJAS ROOFWORKS
And you have the chance to join 20 - 30* companies who will spend 4 days with us and get trained along with our team….

(*we have 100 spots in total - but on average 4 people per company participate in our training) …
Introducing…
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It’s the ONLY doorknocking boot camp where you can get your D2D reps trained by an elite $30M+ roofing business that will turn them into $2-5M per year closers in just 4 days… 
That means you won’t just learn sales psychology, mindset, scripts, and the best in class tech to accelerate your results…

On February 21st, you and your team will come out to Cross Timbers Winery in Grapevine, TX…

We’ll take your team on an actual roof...

And go through plenty of canvassing, inspection, and table meeting roleplay training…

…all while providing instant feedback and course correction…

So after you leave, you’ll never have to worry again about where your next job will come from because your team will self-generate leads, and close sales consistently.
Here are just some of the things you’ll discover and experience:
  • The Keys To AVCO’s Success = The Proven Process That Took Them From $5M To $30M In Just 5 Years (And Generates Tangible ROI From New Reps In Just 30 Days)
  • Technology - What To Use And How To Use It - How To Make Technology Work For You, So You Sell More And Work Less
  • Get On A Real Roof To Understand How To Use Inspections To Increase Deal Sizes And Closing Ratios
  • Canvassing 101 - How, Why, Where - How To Determine Best The Places To Knock, How To Quickly Spot Damage In A Storm Market…
  • ​Door Knocking Role Play To Even Out Rough Edges - Get Real-Time Feedback From Experienced Coaches And Rockstar D2D Sales Reps
  • How To Build A Company Culture That Retains 7 Out Of 10 High-Performers You Hire (Even If They Have No Prior Sales Experience)
  • ​The Mindset For Re-Energizing Burned Out Sales People, And Building Resiliency…
  • ​Canvassing 202 - 3 Authentic & Persuasive Sales Scripts For Starting Authentic Conversations That Lead To Sales
  • ​Inspect To Connect - How To Build Value & Trust During Inspections, So You Can Charge And Close More (And The One Inspection Type That Can Make Or Break The Sale) 
  • ​Tech Stack Practice - Try Out AVCO’s Exact 8-Figure Tech Stack - And Watch Us Automate Sales Activities In Real-Time
  • The Authentic Selling Procedure That Makes Prospects LOVE You, Give You Referrals And Distrust Your Competition...
  • ​How To Build Camaraderie And Meaningful Crew Relationships 
  • ​Finding Your Why - The Exercise That UNLOCKS Unlimited Fuel To Door Knock Your Way To Your Dream Life
  • ​Connect To Close - How To Earn The Sale By Building Rapport, Showing Expertise And ‘’Forking The Road’’
  • Triple Elimination - The Three Reasons You’re Struggling To Close… and How To Eliminate Them.
  • The Presentations That Get The Signature & Referrals 
  • How To Craft “The Modern Sales Experience” While Your Competition Is Losing Money On 80s-style Sales Tactics
  • Final Build Contract - How To Create a Final Build Contract (And Upsell EVERYTHING You Can)…
  • The 1 Step Close - The #1 Fastest Way To Get To Sales
  • ​How To Get Along With Adjusters (Even The Difficult Ones) And Get Your Damage Claim Approved…
  • Why Finding Damage During Inspections Is Your Secondary Goal To Closing The Deal (And What’s The Primary)...
  • ​Table Meeting Roleplay - Get Veteran Feedback For Increasing Your Table Meeting Success
  • ​How To Get Into Solar
  • ​The 4 #1 Rules In Sales - To Keep Sales Fun, Stay Motivated And Make Your Pipeline Burst At The Seams
  • The 2 Step Close - The #1 Way To Boost Your Close Rates
  • How To Use Your Personal Brand To Sell On Social Media 
  • Objection Panel - Where You’ll Learn How To Overcome Any Possible Objection...
  • ​Door Knocking Competition - With Real Stakes, $500 Prize And A Chance To See How Your Results Skyrocket In Real Time… 
  • ​Goal Setting & KPI Tracking - How To Set Goals And Dig Into Your CRM Data To Predictably Reach Them 
  • The 2 Step Close Practice
  • ​Scheduling Efficiency And Time Management - Learn To Stay On Task, Turbocharge Productivity And Make More Sales
To put it simply…

We’ll train your reps on an all-encompassing D2D sales strategy and a predictable step-by-step process for qualifying the right prospects, tracking data, and selling on value.

If until now you’ve collected bits and pieces of sales scripts, ‘’secrets’’ and SOP’s, now you’ll have the whole thing…

ROOF WARRIOR CONFERENCE

When: February 21-24, 2023
Where: Location TBD
Wear: Business Casual
Why: To train your sales team for the busy season.
​Who: Owners, sales leaders, reps, and anyone who wants to improve their sales skills.
What: Door knocking, mindset, and sales training. 
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STEP #1

We’ll focus on the essentials of a roofing system and inspect a real-life roof, so your reps know profitable deficiencies you don’t want to miss…
(Value $15320)

STEP #2

We’ll dive into the exact sales process AVCO - a $30M+ D2D roofing company - uses PLUS you'll master your pitch with 1-1 training.
(Value $19990)

STEP #3

We’ll cover the winning mindset and do plenty of roleplay, so your team internalizes our sales system and forgets what the word “quit” even means.
(Value $15000)

STEP #4

You’ll also discover the top tools available for your company's tech stack and how to use them most effectively so you can maximize profits
(Value $9970)

STEP #5

And finally, we will wrap it all up by learning to increase your revenue per sale through upsells
(Value $10020)
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But here's the catch…

While $70300 would be a steal for a top-level 4-day in-person door-knocking training… that’s not what we’re charging.

But let’s imagine for a second we charged $70300…

Would having your team trained by the industry’s top sales training company AND a $30M+ roofing company be worth $70300?

Would having an on-demand supply of self-generated leads and referrals be worth it?

Would increasing your average deal size FOREVER by ~$300+ with upsells and supplementing be worth $70300???

Would having closers that bring in $2M-5M a year in sales be worth $70300?
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Which means it's not a cost, but an investment that will quickly compound...

... just like it has for the rest of our residential roofing warriors:

Pride Roofing

$0 - $4.3 + Million of residential insurance sales...

AIC Roofing

$3 - $7.5 + Million of residential retail sales

Code Red Roofing

$3 - $11.5 + Million of controlled growth over 5 years.
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Or maybe the event location seems too far away and you don’t feel like traveling…

Well for one, all you need to do is get your team here.

We’ll take them through our ‘’cradle-to-grave’’ sales process and they'll have access to our powerful strategy & tactics instantly.

Once they see it - they won’t be able to unsee it...

After you leave, your team will automatically follow the steps - because they’ve seen "The Roof Warrior Blueprint'' at work in real-time.

PLUS you’ll get the supporting materials that you’ll be able to revisit FOREVER.
 If you think about it - coming out to this event is easier than reading a book or a training manual…

Because  there’s no way you’ll get all your team to read a training manual (or even find the time to read it yourself)... but if they come out, they’ll have no choice but to level up.

(and how much do you remember after you’ve read a book, vs when you’ve actually practiced something multiple times - as we’ll do in the Roof Warrior Conference?)

Probably not that much, right?

PLUS if you sign up today you’ll get access to the INSTANT bonuses listed below, so you don’t even have to wait for the actual event to start seeing results.

And for two - you have to realize that the success stories I’ve just shared with you (and the 600+ I didn't)…

Come from people just like you! The only difference is that they overcame self-doubt and took action - and simply showed up…
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This means we have space for about 20 - 30 companies - (since most owners usually take at least 4 sales reps with them on average).

So, I advise that you don't leave leave signing up until the last minute, because I can’t guarantee to that a seat will be available for you if you haven’t RSVP’d early enough.

Another reason I’d hurry up is - We are going to double the price on January 31st...
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“Heath, why are you doing this?”
That’s a good question.

In fact, my advisors were asking me the same question.

They were skeptical about giving away our entire D2D sales system and training other companies on it so cheaply…

But I’ve thought about it and I realized that Roof Warrior Conference isn’t about the money for me.

I am already making bank from my roofing company…

PLUS I’ve launched a successful startup ‘’The Catch All System”...

And there are more roofs to fix than there are roofers….
So why Would I ''Hoard'' this Knowledge?
Especially, when I can still feel the sting of being lost in the world of door-knocking.

I can still remember my ‘’7 years in hell’’...

I hated “frying” in the hot Texas sun all day - just to come home empty-handed at evening...

I hated having to listen to everyone second-guessing my choices or even advising that I find a "real job”.

I hated having to worry about where the money would come from when I hit a dry spell…

And whenever, I felt demotivated there was NO ONE to pick me back up.
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A place where you come in and get EVERYTHING you need - not just a training to make a ton of sales and money…

And not just an amazing opportunity to meet other growth-minded people, have an awesome team-building experience, and get a heavy-dose of motivation…

But a place where we keep it real and share how to find FREEDOM and PEACE OF MIND - no matter if you’re a company owner or a sales rep.

The confidence I feel now that my employees, my family, and my friends will always be provided for is something that’s hard to explain…

So, I want you to experience it, as well…
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Even though this 4 day training could replace a full time sales leader who would cost you at least $75K a year…

And even though in-person sales training at this level costs around $5,000 - $15,000 in most cases…

And even though you could recoup that in less than a month purely from the extra sales and increased deal sizes...

This isn't $75,000, $15,000, or a measly $5,000...

Not even half of that...

Because you’ll join training where we will train our own reps too…

And since we would be doing it anyways…

… we can afford to offer it for just $1997…

And until January 31st, 2023 with the early bird price it will be available for only HALF of that - so, if you secure your discount right now you can get it for only $997!

Click here to RSVP for The Roof Warrior Conference…

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You can choose to do nothing.

If you do nothing with this information, what will you get?
Best case scenario - nothing…

Assuming the market stays the same you’ll keep going through feast and famine sales cycles as usual…

To make ends meet your team will have to knock on A LOOOOT of doors, because your closing ratios will stay low…

Your team will be inconsistent because most people will never perform well without formal, hands-on training.

And you’ll have to hope your marketing doesn’t stop working all of a sudden and your precious leads keep coming in...
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Our industry is shifting in real-time….

With the upcoming recession, sales are only going to get harder.

The SEO and paid ads rely on algorithms that change constantly and can just cut off your lead flow at any time…

The savviest of your competitors will catch up to new technology and advanced sales approaches…

And it’s only a matter of time until you’ll have to adapt too if you want to stay in the game…

So, if you’re willing to continue struggling and wait until someone else steals your market share - then that’s completely fine.
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You want to DOMINATE your market…

You want to increase your average deal size by ~$300...
You want those $2-5M per year closers...

And you want a $30M+ company to ramp up your D2D sales team in just 4 days - so you don’t have to do it yourself...

So, now is the time to choose to take a leap of faith and change your business forever...

The storm season is right around the corner…

Let’s make it the most profitable storm season you’ve ever had!
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Some even more…

Because they know that for each rep they bring their ROI for the trainin increases exponentially.

So realistically, that leaves us with only 20 - 30 open spots.
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Click here to RSVP for The Roof Warrior Conference…

After you click the button, you’ll be taken to my secure checkout page, where you’ll enter your order details.

Then as soon as you’re finished you’ll receive an email requesting the names of your team members who are attending.

After that, all you've got to do is show up in Dallas on February 21st, and we'll take care of the rest for you!

But that’s not all…

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(these are expiring soon):

BONUS #1

Phone and In-Person Interview Templates For Finding Solid, Coachable Closers Even In Near-Empty Labor Markets
(VALUE $997)

BONUS #2

“The Fives’’ Onboarding Checklist For Preparing New Reps To Become D2D Machines In 5 Simple Steps

(VALUE $997)

BONUS #3

Property Evaluation Worksheet For Increasing Deal Sizes


(VALUE $997)
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Click here to RSVP for The Roof Warrior Conference…

And on top of all that you also get our insane…

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You’re about to embark on a journey of total transformation - and we want to make it as risk-free as possible…

Since the Roof Warrior Conference attendees usually generate 10x ROI on the ticket price in just 30 days…

…and we’re so confident that you’ll do it too - we offer a guarantee you’ve never seen before:

If you show up to the event, attend all the sessions, then implement what we showed you, and don’t get a 10X ROI on the cost of your ticket within 30 days, we’ll give you a full refund.

All you need to do is reach out to us at sean@transformconference.com - and we’ll simply give you your money back.

Right now you’re at a crossroads.

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Option 1

You can keep doorknocking and playing the numbers game.

It may mean that your team will keep bringing in unpredictable results, you’ll have to go out in the field yourself, and you’ll dread the day when what you’re doing doesn’t work anymore.

Option 2 

You can decide to do something about underwhelming sales results, doorknock your way to greatness like I did - and share your system with your team - albeit with no guarantee of success.

It took me 7+ years of 7 day work-weeks - but, hey, I dialed in a D2D system that works.

And if you have years to spare on trial and error, then more power to you.

Meanwhile, The Roof Warrior Conference will go by and you’ll miss out on your one opportunity to access this crazy shortcut, which can transform any rep on your team into a $2M - $5M per year closing machine.

Option 3

You can claim your seat to Roof Warrior Conference right now. 

Remember this will show you how to destroy self-doubt, build confidence and skyrocket your sales numbers - while increasing margins and decreasing ad costs…

…at no risk whatsoever since, if you don’t see a 10X ROI on the ticket in just 30 days you’ll get your money back.

The training is immediately applicable - and all the sales psychology and mindset theory you'll learn will be reinforced by roleplay, roofing inspection simulations, table meeting practice, and 4 days of repetition until your team will have NO choice but to make it work.

This exact training helped us hit $30M in just 6 years + you’ve seen plenty of rave reviews from past attendees of Roof Warrior Conference attendees.
So if you ask me - option 3 is kind of a no-brainer…

Anyway, whatever you choose, please keep in mind that once this sales page is taken off the internet - the chance to get your team trained by AVCO Roofing is gone…

And if you don’t RSVP today, I just can’t promise to save one of the few seats available for you.

So with that in mind - I highly recommend you click the button below and lock in the seats for you and your team NOW.

RSVP For The Roof Warrior Conference
(And Get The Limited-TIME INSTANT Bonuses)
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